NEW YORK JETS

INTERNATIONAL PRIVACY POLICY

Effective Date: 31 July 2024

Updated: 27 September 2024

1. ABOUT US AND THIS PRIVACY POLICY

This privacy policy sets out how we collect, store, process, transfer, share and use information that identifies or is associated with you (your “personal information“) when you visit our International Digital Fan Hub, which is available at nyjetsinternational.com (the “International Website“), sign up to the New York Jets Fan Club through the International Website (the “NY Jets Fan Club“) or otherwise interact with us by signing up for updates and contests or interact with us on social media.

This privacy policy only applies to our International Website and the NY Jets Fan Club, and the activities we conduct in connection with the International Website and NY Jets Fan Hub to promote the Jets and American football outside of the United States. It does not apply to our mobile application, the NFL online store, third-party websites that the International Website may link to (such as ticketing or hospitality sites) or our activities in the US.

Please read this privacy policy carefully. If you have any questions about this privacy policy or how we use your personal information, please contact us using the contact details set out in the paragraph headed “Contact Us” below.

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION

The International Website and NY Jets Fan Club are operated by New York Jets LLC (the “Jets“, “we“, “us” or “our“). We will be the controller of your personal information when you use the International Website, sign up to the NY Jets Fan Club or otherwise engage with us (such as by signing up to our newsletter, participating in contests or interacting with us on social media). This means that we determine and are responsible for how that personal information is used.

3. CONTACT US

You can contact our UK and European representative by:

• emailing datarequest@datarep.com, and including “New York Jets” in the subject line;
• using their online form at datarep.com/data-request; or
• post to DataRep, 107-111 Fleet Street, London EC4A 2AB or DataRep, The Cube, Monahan Road, Cork, T12 H1XY, Republic of Ireland.

4. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT

We collect personal information that you provide to us when you contact us, sign up to receive our newsletter, sign up to the NY Jets Fan Club, participate in events and contests that we run, or connect with us on social media. We also collect some information automatically when you visit our International Website.

When we ask you to provide certain personal information, we will inform you if the information is mandatory or optional. If you do not provide information which is marked as mandatory, we will not be able to respond to your request or, where applicable, provide you with access to the feature, event or functionality you have requested.

Information we collect when you contact us, sign up to our newsletter or join the NY Jets Fan Club:

• Your contact information, such as your name and email address
  • How we use it and legal basis we rely on:
    • When you sign up to our newsletter, we use this information to provide you with updates about the Jets and our activities outside the US.
      • We will only use your personal information in this way if you have given us your consent to do so.
    • If you sign up to the NY Jets Fan Club, we use this information to set up your membership account and communicate with you in relation to your membership, including sending you exclusive benefits and discounts relevant to your membership tier, as well as purchase confirmation and renewal reminders.
      • The processing is necessary for the performance of a contract, namely our Member Terms.
    • If you contact us directly in relation to the International Fan Hub, we use this information to respond to your enquiry.
      • The processing is necessary for our legitimate interests, namely communicating with fans and prospective members.
• The content of any enquiry you submit to us.
  • How we use it and legal basis we rely on:
    • If you contact us directly in relation to the International Website or NY Jets Fan Club, we use this information to respond to your enquiry.
      • The processing is necessary for our legitimate interests, namely communicating with fans and prospective members.
• Your postal address.
  • How we use it and legal basis we rely on:
    • We use this information to validate your eligibility to receive certain benefits as part of the NY Jets Fan Club.
      • The processing is necessary for the performance of a contract, namely our Member Terms.
    • We use this information to organise or identify events in your area, such as watch parties.
      • The processing is necessary for our legitimate interests, namely organising local events and promoting the Jets and the NY Jets Fan Club.
    • If you sign up to the NY Jets Fan Club and choose to order a physical membership card, we will use this information to deliver the card to you.
      • The processing is necessary for the performance of a contract, namely our Member Terms.
• Your NY Jets Fan Club membership number and tier.
  • How we use it and legal basis we rely on:
    • We use this information to set up your membership account and authenticate you when you access your membership account.
      • The processing is necessary for the performance of a contract, namely our Member Terms.
    • We use this information to identify and provide you the membership benefits for which you are eligible based on your membership tier.
      • The processing is necessary for the performance of a contract, namely our membership terms.
• Your payment information, such as debit or credit card number
  • How we use it and legal basis we rely on:
    • We use this information to process your purchase of premium (i.e. paid) memberships of the NY Jets Fan Club, any payments towards the costs of delivering physical membership cards, and any cancellation and refund requests.
      • The processing is necessary for the performance of a contract, namely our Member Terms.
• Your communication preferences, such as your preferred method of communication and whether you opt in to receiving certain information from us (such as promotions, updates and announcements).
  • How we use it and legal basis we rely on:
    • We use this information to ensure that we only contact you in the way you have requested.
      • The processing is necessary for our legitimate interests, namely complying with fan or member preferences.
    • We use this information to ensure that we comply with our legal obligation to send unsolicited marketing communications only with your consent.
      • The processing is necessary for the complying with a legal obligation to which we are subject.

Information we collect when you participate in an event or contest

In addition to the information set out above, we may collect the following personal information when you participate in an online or offline event or contest that we organise as part of our promotional efforts outside the United States:

• Whether you signed up for and/or participated in an event or contest.
  • How we use it and legal basis we rely on:
    • We use this information to administer the relevant event or contest.
      • The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant contest or event.
    • We use this information in our marketing materials to promote the Jets, the relevant event or contest and the NY Jets Fan Club.
      • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events / contests outside of the United States.
• Photos and videos that we may take at our in-person events, which you may be featured in.
  • How we use it and legal basis we rely on:
    • We use this information in our marketing materials to promote the Jets, the relevant event and the NY Jets Fan Club.
    • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events outside the United States.
• Any content that you submit as part of the event or contest, such as sweepstake or competition entries.
  • How we use it and legal basis we rely on:
    • We use this information to administer the relevant event or contest.
      • The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant contest or event.
    • We use this information in our marketing materials to promote the Jets, the relevant event or contest and the NY Jets Fan Club.
      • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events / contests outside of the United States.
• Competition and sweepstakes results, such as whether you have won a prize or are eligible to receive a prize if one of a winner fails to claim their prize.
  • How we use it and legal basis we rely on:
    • We use this information to administer the relevant event or contest.
      • The processing is necessary for the performance of a contract with you, namely the terms or rules governing the relevant contest or event.
    • We use this information in our marketing materials to promote the Jets, the relevant event or contest and the NY Jets Fan Club.
      • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events / contests outside of the United States.

Information we collect when you interact with us on social media

When you “follow” us on social media, or “tag” us in posts that you upload to social media, we will collect the following information:

• How you have interacted with us, such as any posts addressed to us or in which you tagged us, or if you have “liked” one of our posts.
  • How we use it and legal basis we rely on:
    • We use this information to respond to your comments or posts that are addressed to us or reference us.
      • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events / contests outside of the United States through social media.
    • We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages.
      • The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.
    • We use this information alongside the relevant social media provider to identify target audiences for our social media advertising campaigns.
      • The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.
• The personal information you make public on the social media network in accordance with your settings, such as your profile name and picture.
  • How we use it and legal basis we rely on:
    • We use this information to respond to your comments or posts that are addressed to us or reference us.
      • The processing is necessary for our legitimate interests, namely promoting the Jets, the NY Jets Fan Club and events / contests outside of the United States through social media.
    • We use this information to inform our social media marketing strategy, including choosing and creating the content that we post to our social media pages.
      • The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.
    • We use this information alongside the relevant social media provider to identify target audiences for our social media advertising campaigns.
      • The processing is necessary for our legitimate interests, namely informing our social media marketing strategy.

Information we collect automatically about how you use the International Website

When you use the International Website, we will collect information about the device you use to access the International Website and your activity on the International Website and use it as follows:

• Device information, such as your IP address, operating system and version, screen size and resolution, device make and model.
  • How we use it and legal basis we rely on:
    • We use this information to operate the International Website and present it to you in the correct format for your device.
      • The processing is necessary for the performance of a contract with you.
    • We use this information to detect suspicious activity on the International Website and fraudulent use of the International Website.
      • The processing is necessary for our legitimate interests, namely ensuring the security and integrity of the International Website.
    • We use this information to analyse the performance of the International Website to identify errors and ways in which we can improve the International Website.
      • We will only use your personal information in this way if you have given us your consent to do so.
    • We and our advertising partners use this information to tailor the advertising shown to you on other websites that you visit, show you adverts for the Jets, the NY Jets Fan Club and our online store and measure the effectiveness of those adverts.
      • We will only use your personal information in this way if you have given us your consent to do so.
• How you access and use the International Website, such as the time you access it, how long you use it for, the pages you view, the functionalities you use and any errors you experience when using the International Website.
  • How we use it and legal basis we rely on:
    • We use this information to operate the International Website and present it to you in the correct format for your device.
      • The processing is necessary for the performance of a contract with you.
    • We use this information to detect suspicious activity on the International Website and fraudulent use of the International Website.
      • The processing is necessary for our legitimate interests, namely ensuring the security and integrity of the International Website.
    • We use this information to analyse the performance of the International Website to identify errors and ways in which we can improve the International Website.
      • We will only use your personal information in this way if you have given us your consent to do so.
    • We and our advertising partners use this information to tailor the advertising shown to you on other websites that you visit, show you adverts for the Jets, the NY Jets Fan Club and our online store and measure the effectiveness of those adverts.
      • We will only use your personal information in this way if you have given us your consent to do so.

5. COOKIES AND SIMILAR TRACKERS

Like most websites, the International Website uses cookies and similar trackers (such as pixels) to identify you and your device. For more information about the cookies we use, please visit the cookie preference centre (either by clicking “No, Adjust” when you first visit the International Website or by clicking on the floating fingerprint widget on the International Website).

Other than cookies and similar technologies that are required to operate the International Website, we will only use these technologies to the extent you have given us your consent to do so. You can tell us if you agree to all or certain types of cookies by updating your settings through our cookie preference centre. You can access the cookie preference centre, change your settings and withdraw your consent at any time by clicking on the floating fingerprint widget on the International Website.

6. ONLINE ADVERTISING

We work with online advertising networks, advertising partners and social media networks to tailor the ads played or displayed to you on other websites, apps and services.

How we use personal information to tailor advertising to you

The ads you see online are tailored to your interests based on information collected about you, including information about your age, demographic, location, as well as information about your internet usage over time, such as the websites you visit, the products and pages you view and the links you click on (including links in ads played or displayed to you).

Typically, this information is collected through cookies and similar tracking technologies. When you visit the International Website we will, if you give us your consent to do so, place cookies and similar tracking technologies on your device to:

• Identify you and your device, and share this information with the relevant advertising networks, so that they can serve you advertising based on the information those advertising networks (or the partners they work with) have about your internet usage history;
• Collect information about how you use the International Website so that, when you visit another website that works with the same advertising networks as us, we can play you adverts for the Jets, the NY Jets Fan Club, our online store and related activities, contests and events which are tailored to the pages and features of the International Website that you accessed.

How we use personal information to measure the effectiveness of our advertising

We and our advertising partners will measure the effectiveness of the advertising shown to you as you browse other websites, apps and services by assessing whether you visit the International Website or sign up to our newsletter or membership program after being shown an ad for the Jets, the NY Jets Fan Club, our online store or related activities, contests and events. This helps us and our advertising partners understand the effectiveness of our online advertising strategy.

If you accept advertising cookies and similar technologies on a website, app or service where advertising for the Jets, the NY Jets Fan Club, our online store or related activities, contests and events is played or displayed to you, our advertising partners will record that you have viewed this ad and if you clicked on it. If you then visit the International Website, sign up to our newsletter, join the NY Jets Fan Club, and you have agreed to the use of advertising cookies on the International Website, we and our advertising partners will record that you did so after seeing a relevant ad.

Controlling the ads you see online

We will only collect, use and share information about your use of the International Website for advertising purposes to the extent you have given us your consent to do so. You can customise your preferences at any time by clicking on the floating fingerprint widget on the International Website.

You can also update what information is used on your social media account to advertise products to you by updating your profile or account settings on the relevant social media platform.

Withdrawing or withholding consent to the use of advertising cookies, or changing your advertising preferences on your social media account, will mean that information about your use of the International Website or your interaction with our social media pages will not be collected and shared with advertising networks to allow us to target advertising on other websites.

If you opt out of advertising by withholding or withdrawing your consent to advertising cookies, you will still get ads when you browse the internet, and those ads may still be relevant to your interests. However, this advertising may be based on the content of the site you visit or, for advertising on social media, your approximate location or demographic information associated with your social media profile, rather than your recent browsing activity. As a result, you may still see advertising for the Jets, the NY Jets Fan Club or other topics relevant to your location, demographic or other information on the websites you visit even if you reject cookies on the International Website.

7. HOW LONG WILL WE STORE YOUR PERSONAL INFORMATION

We will keep the information we collect about you for the following periods:

• Information you provide when you submit an enquiry to us
  • We keep this for as long as necessary to resolve your enquiry, and a reasonable period following resolution in case you reopen the enquiry.
• Information you provide when you sign up to our newsletter.
  • We keep this until you unsubscribe from our newsletter.
• Information you provide when you become a member of the NY Jets Fan Club.
  • We keep this for as long as you remain a member and for 6 years thereafter.
• Information you provide when you participate in a contest or event.
  • We keep this for the duration of the contest or event. If you win a contest or submit content to us as part of the contest or event, we will retain this information for the duration of any subsequent marketing campaigns promoting the contest or event, and in any event for no longer than 4 years.
• Information we collect when you interact with us on social media.
  • The information will be visible to us for as long as you maintain your account on the social media site or until you remove any content that you have tagged us in or posted to our social media page.
• Information we collect automatically about your visit to the International Website.
  • Information that we collect to analyse the performance of the International Website is anonymised and aggregated on collection. Information collected for advertising is normally retained for up to 36 months from your last visit to the International Website.

We may, however, retain limited information about you for longer than the periods set out above if necessary to protect our rights, pursue or defend legal claims, or to the extent required by law.

8. HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your personal information with the following:

• The NFL
  • We may share your information with members of the NFL Family, including subsidiaries and affiliates of the National Football League. For more information about how the NFL uses your personal information, please review the privacy policy on our main website at https://www.newyorkjets.com/faqs/privacy-policy.The legal basis we rely on for sharing personal information with these recipients is that the sharing is necessary for our and the NFL’s legitimate interests, namely administering NFL-wide programs, memberships and promotions.
• Business partners who provide certain benefits as part of the NY Jets Fan Club.
  • If you are a member of the NY Jets Fan Club, we may share information with companies that we work with to provide membership benefits as part of the NY Jets Fan Club. These recipients will process your information to provide you with and administer the relevant benefits.The legal basis we rely on for sharing personal information with these recipients is that the sharing is necessary for the performance of a contract, namely the Member Terms.
• Service providers.
  • We may share information with vendors and contractors that provide services to us, such as providers of mailing, email or chat services, fraud prevention services, data hosting or analytics. These recipients will use your personal information as data processors on our instructions.
• Advertising partners.
  • We may share your personal information with advertisers, advertising exchanges, and marketing agencies that we engage for advertising services, to assist us in advertising the Jets, the NY Jets Fan Club, our online store and related activities, contests and events on other websites and measuring the effectiveness of those advertisements.These recipients will process personal information to target advertising relating to the Jets, the NY Jets Fan Club, our online store and related activities, contests and events to you on other websites. They may also target advertisements for other products on third-party websites based on cookies or other information indicating previous interaction with us and/or the International Website.We will only share your personal information in this way to the extent you have given us your consent to do so.
• Advisors.
  • We may share your personal information with companies that provide professional and advisory services to us, such as legal and accounting services.The legal basis we rely on for sharing personal information with these recipients is that the sharing is necessary for our legitimate interests, namely receiving professional advice.
• Purchasers and third parties in connection with a business transaction.
  • Your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.These recipients will use your personal information to complete a transaction to buy all or part of our business.The legal basis for sharing personal information with these recipients is that it is necessary for our and the recipient’s legitimate interests, namely completing a transaction to buy all or part of our business.
• Law enforcement, regulators and other parties for legal reasons.
  • We do not routinely share personal information with law enforcement. However, we may be required to by law or if we reasonable believe that such action is necessary to: (i) comply with the reasonable requests of law enforcement; (ii) detect and investigate illegal activities; and/or (iii) exercise or protect the rights, property, or personal safety of the Jets, our members or others.The legal basis we rely on for sharing personal information with these recipients is that the processing is either necessary to comply with a legal obligation to which we are subject, or is necessary for our legitimate interests, namely enforcing our rights or complying with requests from regulatory authorities.

9. INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION

Some of the recipients of your personal information listed above may be located in countries outside the country you are in. These international transfers of your personal information will be made pursuant to appropriate safeguards in accordance with applicable law:

• United States
  • The transfer is subject to standard contractual clauses approved by the European Commission and (where applicable) the UK Information Commissioner for the transfer of personal information, or the recipient is certified to the EU-U.S. Data Privacy Framework and UK extension (where applicable).
• United Kingdom
  • The country is deemed by the European Commission to provide adequate protection for personal information.
• European Economic Area
  • The EEA is deemed to provide adequate protection for personal information under the UK Data Protection Act 2018.

If you wish to enquire further about the safeguards we use, please contact us using the details set out in the paragraph headed “How to contact us” above.

10. PRIVACY RIGHTS

In accordance with applicable privacy law, you have the following rights in respect of the personal information we hold about you:

• Right of access. You have the right to access your personal information in a format that is readable and clear.
• Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you.
• Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
• Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
• Right to withdraw consent. If we have asked for, and you have provided consent to a particular use of your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of our use of your personal information before your withdrawal.

You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.

If you wish to exercise one of these rights, please contact us using the details set out in the paragraph headed “How to contact us” above. Due to the confidential nature of data processing we may ask you for information to verify your identity when exercising the above rights.

11. PRIVACY WRONGS

If you believe that we have not complied with our obligations under applicable data protection law, you have the right to lodge a complaint to your local data protection authority.

If you reside in the UK, you have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO“), the UK regulator for data protection issues. You can make a complaint via the ICO’s website (https://ico.org.uk/make-a-complaint/). This website also provides additional contact details for the ICO.

If you are resident in Ireland, you have the right to make a complaint at any time to the Data Protection Commissioner. Further information about how to contact the DPC is available at https://www.dataprotection.ie/en/contact/how-contact-us.

12. UPDATES

We may update this privacy policy from time to time, so you should review this page periodically. When we change this privacy policy, we will update the “Effective Date” above. We will notify you of any material changes using the contact details you have provided to us. Changes to this privacy policy are effective when they are posted on this page.